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WVU brand radio spot - September 5, 2025
Transcript
Shauna Johnson: This is West Virginia University. That rallying cry is at the heart of the university's brand.
Tony Dobies: It is just so uniquely us that you feel it every day whenever you wake up, put on your gold and blue. You feel that atmosphere. That is what being a Mountaineer is like, and that's what our branch represents.
Shauna Johnson: Tony Dobies serves as assistant vice president for marketing and branch strategy within strategic communications and marketing. To refresh the WVU brand he's been working with his team and in collaboration with other campus partners to tap into the university's personality.
Tony Dobies: WVU is a combination of so many things, and that's what really makes us special. We have an in-state impact at the university within the state of West Virginia that most states could never even think of happening. We have some really intriguing research that's happening at this university that isn't happening anywhere else either, whether it's neuroscience, whether it's forensics, whether it's with robotics, we are doing big things here, and at the same time, what makes us uniquely Mountaineers is that we have some warmth and we have fun while we're doing all of those things, and that's what makes us different.
Shauna Johnson: He says, "When people see the flying WVU, when they hear let's go, when they don their golden blue, more than anything, they should be proud."
Tony Dobies: I want them to see how they think about WVU every day. It should feel so natural to them, whether they have been a student here or they've been a fan at football games. What they see and feel from our brand moving forward should just be uniquely WVU. And it's an exciting time here at the university with the new president, with this new brand refresh, with new football coach and all the things that are happening here. This place is moving in the right direction and we're really excited about it.
Shauna Johnson: So let's go follow our stories at wvutoday.wvu.edu.
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